Category: Branding

Stock photos are easy, but they can make your business look like everyone else. Here’s why real photos of your team and work are worth it.

Free logo makers are quick and cheap. Here’s an honest look at what you get, what you don’t, and when it’s worth paying for a professional logo.

When one team designs your logo and builds your website, your colours, fonts and files line up from day one. Here’s why that matters.

When your cards, signs, shirts and website all match, your business looks settled and easy to trust. Here’s how to bring them back into line.

Outgrown your logo, or just bored of it? How to tell whether your business needs a full change, a light refresh or nothing at all.

A few clear pages on your logo, colours and fonts save a lot of guessing. Here’s what to put in a simple style guide and how to use it.