You’ve had a logo made by one person, and now someone else is building your website. Then the questions start. Which green is the right green? Is there a version of the logo without the background? Does anyone have the font file? It’s a classic headache when logo and website design are split between two suppliers.
It’s a very common situation, and it’s not anyone’s fault. It’s just what happens when your brand and your website are handled by two different people who never talk to each other.
Why the split happens in the first place
Most small businesses get their logo early. Maybe a friend designed it, or you found someone online when you registered your ABN. The website comes later, often a year or two down the track.
By then, the logo designer has moved on. The original files are buried in an old email. And the web designer is left working from a screenshot or a low-resolution JPEG pulled off your Facebook page.
None of that is a disaster. But it does create friction, extra cost and a website that doesn’t quite match the rest of your business.
Consistency is what makes a brand feel trustworthy
When someone sees your van, then your Google listing, then your website, they should feel like they’re dealing with the same business every time. Same colours, same fonts, same feel.
When those things drift, people notice, even if they can’t say why. A slightly different blue on the website, a different typeface on the quote template, a stretched logo in the header. Each one is small. Together they make a business look less settled than it really is.
When the same team handles your logo and website design, consistency is built in. The person choosing your colours knows exactly how they’ll be used on buttons, headings and backgrounds. The fonts are picked with the web in mind, not just how they look on a business card.
Files, colours and fonts that carry through
The right file formats, from the start
This is the practical bit that saves the most headaches. A logo isn’t one file. To use it properly across print, signage and the web, you need it in a few formats:
- SVG for websites, so it stays sharp on every screen size.
- EPS for printers and sign makers, who need a vector file they can scale up.
- PNG with a transparent background, for placing over photos or coloured sections.
- JPEG for everyday use like emails and documents.
Our logo design and branding service includes final PNG, JPEG, SVG and EPS files as standard. When we then build your website, we already have exactly what we need. No chasing, no redrawing, no blurry header.
Colours and fonts used the same way everywhere
A good logo comes with decisions about colour and type. A brand identity kit goes further and writes those decisions down so they can be used consistently.
When the website is built by the same team, those decisions flow straight into the design:
- Your brand colours become the colours for buttons, links and highlights.
- Your chosen fonts are set up properly for headings and body text.
- Your logo is placed with the right spacing, in the right version, on light and dark backgrounds.
- Your social media graphics and Google Business Profile images can use the same palette.
We also check things that are easy to miss when the logo designer never sees the website. Is that pale yellow readable as text on white? Does the logo still work when it’s shrunk down in a mobile header? Those are questions best answered while the brand is still being shaped, not after it’s printed on a sign.
One brief instead of two
Briefing a designer takes time. You explain your business, your customers, what makes you different and the feel you’re after. Doing that twice, to two different people, is tiring. And something always gets lost in the second telling.
With one team, you have one conversation. The thinking behind your logo carries straight into the website: who it’s for, what tone it should take, what you want people to do when they land on it.
At Inversit, that team is small on purpose. Bella handles photography and graphic design, Carrie designs and builds websites, and Luke looks after the IT side. We sit in the same Lismore office and talk to each other every day. There’s no offshore team and no handballing your project between people who’ve never met.
That makes a real difference to how a project feels. When Bella is working on your logo, she can ask Carrie how a colour will look on screen. When Carrie is laying out your home page, she knows the thinking behind the brand because she heard it first-hand.
When separate suppliers are fine
To be fair, plenty of businesses already have a logo they love, with proper files, and they just need a website. That’s completely fine. We’ll happily work with an existing brand, and if anything’s missing we’ll tell you plainly what we need.
And if you’re running a hobby or testing an idea on the side, a simple DIY logo might be all you need for now. You can always invest properly once the business has legs.
The one-team approach makes the most sense when you’re starting fresh, rebranding, or your current logo files are patchy and you’re about to spend money on a website anyway.
Logo and website design in practice
If you come to us for both, the process is straightforward:
- A free consultation to talk about your business and what you need.
- A clear written quote before any work starts.
- Logo design first: 2 to 3 custom concepts and two rounds of revisions. Logo design starts from $395 + GST, and a brand identity kit is $795 + GST.
- Website design and build using your new brand, with custom WordPress websites from $1,595 + GST.
- Launch, with your approval.
You own your website and your logo files. There are no lock-in contracts. If you plan to protect your new logo, IP Australia’s trade mark information is a good place to start. If you want to see how other local businesses have come together, have a look through our recent work.
Thinking about a new logo or website?
If your brand and website feel like they came from two different places, we’re happy to take a look. Book a free consultation or a free website health check and we’ll give you honest, plain-English advice. Call us on 02 6610 9202, Monday to Friday, 9:30am to 4:30pm.
